Just create an event called "SoHelpful" on your Google Calendar when you want to be available for calls.
Make it recurring and you're done forever.
The people you want to meet - like customers - are busy & skeptical.
Your expertise next to social proof from testimonials will instantly convince them that you’re worth their time.
We KNOW how important your customers are - so we make it drop-dead simple for them.
They can even book calls with their phones.
Learn their problems. Show how much you care.
Win instant trust & build new relationships.
Some people you help become instant customers.
Others you help pay you in social capital - SoHelpful's testimonial engine optimizes your opportunity to get a great testimonial.
Thank you so much Kevin for your amazing advice! We were struggling to even MEET enough customer to DO Customer Development - we just signed up for SoHelpful so we can meet more, learn about their problems, and get them excited about our product. All startups should call you for advice!
Product Development coach & entrepreneur Bruce McCarthy helps product people become more effective at their jobs with his services, roadmapping product, speaking & popular blog.
One of Bruce’s most important consulting customers came from his blog. His articles helped her see her company’s challenges differently, ultimately positioning Bruce as an expert.
But here’s the key: Because he showed “Need Product Advice? Pick a time to chat.” prominently on his website, she didn’t assume he was some lofty author you can never talk to. She saw right on his blog that she could actually set up a call with him. After two calls helping her, it turned into a really profitable long-term relationship.Read Less
Lean Startup coach Ramli John started his business after experiencing the challenges of trying to implement Lean Startup in his own startup. He soon discovered that getting noticed is incredibly hard when you’re just starting.
The secret weapon to his success? Being helpful. Ramli started helping entrepreneurs worldwide implement Lean Startup techniques over SoHelpful calls. Companies found his SoHelpful profile, read testimonials about Ramli’s work and hired him to run workshopsRead Less
Entrepreneur & Lean Startup guru Grace Ng is one of the founders of Javelin, a company best know for its worldwide Lean Startup Machine workshops, the most effective way for entrepreneurs & corporate innovators to learn Lean Startup. Grace doesn’t just teach entrepreneurs Customer Development - she works closely with customers for Javelin’s products to help them do their jobs more effectively.
Helping customers through SoHelpful calls gets them the insight they need to build world-class products.Read Less
Micropreneur Dave Haeffner has achieved the work-life goal so many seek: he successfully migrated from selling his time to making a living selling digital products online. His secret? Pick the people you want to serve and then start helping them solve problems. Being helpful is the only marketing Dave does.
Dave helps thousands of testing professionals worldwide in Elemental Selenium, his free weekly newsletter and in 1:1 calls on SoHelpful. These relationships led to his first successful book, The Selenium Guidebook.Read Less
Startup co-founder Mark Horoszowski gained the traction by being helpful. His company, MovingWorlds.org recently raised an oversubscribed funding round - impressive for a social enterprise startup.
They got traction by doing “things that don't scale.” They decided to help people personally, even those unlikely to become customers. They sent personal emails and invited customers to talk about their challenges over SoHelpful. As a result, customers were more willing to get on calls with them - conversations that helped them improve conversions by 300%..Read Less
Startup mentor Shane Walker is a successfully-exited entrepreneur who is an expert growth hacker and Angel investor. Shane uses SoHelpful to help other early-stage entrepreneurs.
Talking through entrepreneurs’ many, diverse challenges keeps him on top of the growth hacking game. He also uses the SoHelpful platform to solve specific problems, which leads to recommendations and testimonials that builds him the exact reputation he wants to be known for.
SoHelpful helps him stand out as one of the most sought-after startup mentors in Silicon Valley’s extremely competitive environment.Read Less
Add, edit, re-order
It was great speaking with you, Kevin. Rich and I will use your valuable insights to complete the RFP process. You are doing a great service to startups like mine by offering your time and advice! You are the best kept secret around!!!
I emailed Kevin out of the blue and within 24 hours we were on the phone discussing a range of topics. He gave sound advice, both in broad strokes & specifics. A great guy and certainly someone I'll continue to vet ideas with.
I've spent the last 10 years helping people like you get their businesses going. I've seen a few spectacular successes and failures - but mostly smart, passionate people struggling to achieve their dreams. Whenever I see great people struggling I do what I can to help them - and that usually starts with an honest assessment about (1) where they are, and (2) why they are not where they expected to be.
And so I’m going to ask you to do the same:
What were your dreams and expectations when you started? Are you on the path to success? Why not?
Let’s be frank - you wouldn’t be reading this if you were achieving the success we both know you are capable of. So let’s put the b.s. aside and be brutally honest with each other: something isn’t working.
(btw, it has taken me longer to learn how to grow a business than anyone I know - trust me, I know how you feel right now, but I promise you that recognizing the problem is the first step to success)
Ok, so not everything is going as we hoped. Why? Maybe you're not getting enough customer leads. Or customers are not interested in your product. Perhaps you can't get them to find - much less read - your blog. Maybe you can't seen to push interested customers into buying.
Heck, maybe you just want to be an entrepreneur and don't know how to escape the day job.
Once I get people to tell me what they think their biggest problem is ... I start asking WHY? WHY isn't your book selling? WHY don't you know? WHY haven't you just asked 50 of them?
So now ask yourself these tough questions: why, Why, WHY, WHY!!!!!!!
The root cause is almost always the same - your relationships (or lack of them) with your customers.
Don't believe me? Then ask yourself:
How different your life would be ... if you knew hundreds of them? And thousands more knew of you and thought you were absolutely amazing?
If they trusted you so much that they called you?
Told you their problems?
And even offered to pay you to solve them?
Business (and LIFE!) would be more amazing, fulfilling, and exciting, right?
Ok, so now we know the source of your challenges: customers. So what are you going to do about it?
I have a suggestion - 1 very specific thing you can do that will dramatically change the course of your business. The 1 thing you can do to separate you from the 95% who will continue to struggle for years.
And it isn’t
... great ideas,
...... beautiful products,
............ or lots of money.
These things just don’t matter anymore because our customers are constantly bombarded by companies claiming to have them.
So what is that 1 thing? The 1 thing you can do differently that guarantees you success?
BE MORE HELPFUL THAN ANYONE ELSE
It really, really is just that simple. If you decided - right now - that your are going to be better at helping customers than anyone else you are giving yourself 1,000,000x better odds of succeeding.
It works for Gary Vaynerchuk. It works for me. It works for dozens of us on SoHelpful. And, yes, being helpful can work for you.
We live in a world more obsessed with tech, data and scale than people. Companies build beautiful gizmos for practically nothing and then shovel them at us through email, Facebook ads, email, commercials, email - and, yes, even more email.
So what can you do to be different? Do what Gary Vaynerchuk does - prove you’re worth it by being helpful. It is the one thing - really the only thing - you can do that is uniquely you.
And now you have a choice to make.
You can …
… continue doing what everyone else is doing: write more blog posts, send more email, cold-contact people on LinkedIn, get more followers & friends. And most likely you’ll find yourself in a similar position 6 months from now.
... start doing the 1 thing that matters: become more helpful than anyone else.
You can try SoHelpful for absolutely no risk - what in the world do you have to lose?
Yes, yes, YES! Every one of us worries about this at first - I know I did. “What if somebody asks me a question and I don’t know the answer?”
Here is the reality - the “answer” doesn’t matter. That’s why people who are beginners are often more successful on SoHelpful than so-called “experts”. So what does matter?
Helping people consider their options.
People who ask for help don’t care how much you know - they care about THEIR problems, themselves. What matters is how much you genuinely care about helping them.
No. Don’t ever work for free. I sure don’t.
Think of SoHelpful calls as a marketing opportunity: a chance to build your reputation, prove your expertise, or build trust as part of your sales funnel by being helpful. Along with writing, speaking, going to Meetups, etc. SoHelpful is just another, more impactful way to do it.
Remember, money is just one form of currency - the people you help will also “pay” you by giving you insight into their challenges, offering ideas for blog posts, and giving you testimonials.
No. SoHelpful is most effective if you integrate your offer to be helpful as part of your existing marketing efforts. You’ll find scheduled, 30-minute calls helping someone to be a fun break in your daily routine.
Help the people who are most important to growing your business - that’s how SoHelpful scales. When you’re just starting that might be “anyone who needs it”. As your business grows that might be “existing customers” or “qualified leads”.
Do this and you’ll get massive value from every conversation.
SoHelpful isn’t a general appointment application. SoHelpful’s scheduler is easy to use because does 1 thing well: allows someone to book a 30-minute Hangout, Skype or phone call at times convenient to you. (Some Americans call this an “office hours” system.)
I decided to start building SoHelpful because general appointment tools didn’t work well for this purpose. Most of our customers report the same.
People who provide help on “expert” networks charge for their time. It makes perfect sense for a lawyer or management consultant to charge by the minute - their time IS their product.
The people on SoHelpful help others for a different business goal - to build their reputations, get insight, or close sales, for instance.
SoHelpful alone won’t instantly make you popular and grow your business. If that’s your expectation, don’t sign up for it.
Yes, you will get exposure from SoHelpful - through search engines, new relationships with others on SoHelpful, and through our searchable directory (coming soon).
People don't magically love you when you sign up for Wordpress - SoHelpful is no different.